For freelancers, VAs, consultants & coaches

Get more clients with AI, without sounding like a robot.

A practical system for finding the right prospects, writing outreach that gets replies, and following up until they say yes. Built by an operator who scaled a company from $5M to $16M.

Draft · LinkedIn message AI-assisted

Hi Maya, I saw your team just launched the new onboarding program. Congrats.

When coaching businesses scale a launch like that, the inbox and calendar usually break first. I help coaches hand that off in the first two weeks.

Worth a 15-minute call to see if it fits?

Personalized from their post 72 words One clear ask

Illustrative example

Built for freelancers Virtual assistants Consultants Coaches Solo service businesses

Sound familiar?

You're great at the work. Getting the work is the hard part.

Most independent professionals don't have a client problem. They have a pipeline problem: no steady way to find people, start conversations, and follow up.

“I'm fully booked one month and scrambling the next.”
“I know I should do outreach, but I don't know what to say.”
“I've tried ChatGPT. Everything it writes sounds generic.”
“I send one message, hear nothing, and give up.”
“Referrals are drying up and I have no plan B.”
“I spend more time on marketing than on paid work.”

AI can fix most of this, but only when you use it inside a real sales process. That's what I teach.

The system

Four steps from “who do I reach out to?” to signed client.

The same pipeline thinking I used to run sales teams, scaled down for a business of one and sped up with AI.

  1. Find

    Define the client who pays well and stays, then use AI to build a focused list of real prospects.

  2. Reach

    Write short, personal messages in your own voice, at a pace you can keep up every week.

  3. Follow up

    Most yeses come after the third touch. Use simple sequences so no lead goes cold.

  4. Close

    Prep calls, write proposals and handle objections faster, with AI doing the first draft.

Ways to work with me

Start small. Go further when you're ready.

Learn the system yourself, grab the done-for-you templates, or have me look at your whole client pipeline.

Step 1 · Learn it

The AI Client Playbook

$29 one-time

The step-by-step guide to getting clients with AI, from niche to signed contract.

  • Find your best-fit clients
  • Outreach that sounds like you
  • A weekly pipeline routine
See what's inside

Step 3 · Get expert help

Client Pipeline Audit

1:1 with Denise

I review how you find, reach and close clients, then hand you a prioritized plan.

  • Review of your offer and outreach
  • Custom AI workflow for your business
  • Live strategy call
Learn about the audit
Denise Cullom

Who's teaching this

Hi, I'm Denise Cullom.

I've spent 25+ years building sales and operations for coaching, consulting, SaaS and digital businesses. As COO of a business coaching company, I helped grow annual revenue from about $5 million to $16 million while keeping 35% net profit margins.

Along the way I learned that steady revenue comes from a steady pipeline, not from luck or a viral post. Now I show independent professionals how to build that pipeline with AI doing the heavy lifting.

Read my story →

Questions

Frequently asked

Do I need to be technical to use this?

No. If you can use email and a free AI tool like ChatGPT or Claude, you can use everything here. Every prompt is copy-and-paste.

Won't AI outreach feel spammy?

Only if you use it that way. The whole approach is about fewer, better messages: AI does the research and first draft, and you add the human touch before anything goes out.

Which AI tools do I need?

A free or paid account with any major AI assistant is enough. The prompts are written to work across tools.

I'm brand new. Is this too advanced?

No. The guide starts with picking who you serve and what you offer, so it works whether you're landing your first client or your fiftieth.

What if I need help applying it to my business?

That's what the Client Pipeline Audit is for. I'll look at your specific offer and outreach and tell you exactly what to change.

Free download

10 AI prompts to land your next client.

The exact prompts I'd use to find prospects, write a first message and follow up. Copy, paste, send. Plus a weekly tip by email.